The first investment of Folmer Equity Fund II Ky, a fund managed by Folmer Management Oy, is Holmberg
Companies: Agentur Arne & Mirja Holmberg Oy and Markkinointi Holmberg Oy.
Holmberg Companies (Holmberg) was established in 1993 in Naantali, Finland as Agentur Arne & Mirja Holmberg Oy
started importing high-quality and reasonably priced clothing products for their clients. Markkinointi Holmberg Oy was
established to support the business in cosmetics, footwear and jewelry. The offering of Holmberg consists of selection of
wholly-owned brand labels including e.g. Terinit, Creblét, koneHELSINKI, Pierre Cavallo, Kiada and Merlyn. Holmberg has
also productized several personal brands such as Minea Blomqvist, Janina F. and Jutta Sport & Casual. Holmberg also
operates several licensing agreements e.g. with David, Karhu and Moomin Characters and its key clientele consists of large
Finnish retailers including Kesko Oyj, Tokmanni-konserni, Kokkolan Halpa-Halli Oy and Inex Partners. In addition to offering
its clients services in designing, developing and production of white label products, Holmberg also acts as importer for
several brands such as Polaris shoes and Flormar cosmetics. Outside of Finland, Holmberg also operates in the Nordic
countries and in the Baltics. The international operations of Holmberg are strongly based on responsibility. In particular,
social responsibility, in regards to working conditions in the emerging markets, product safety and animal rights within
cosmetics production are of high importance to Holmberg. The combined revenue of Holmberg Companies is almost 10
MEUR.
Folmer Equity Fund II Ky benefits from the support of the European Union under the Equity Facility for Growth established under Regulation (EU) No 1287/2013 of the European Parliament and the Council establishing a Programme for the Competitiveness of Enterprises and small and medium enterprises (COSME) (2014-2020). Businesses can contact selected financial institutions in their country to access EU financing: www.access2finance.eu.
